Irritation spikes
Press button
Clarity returns
Real-time coaching that restores clarity in seconds.
Anger management for drivers
You're stuck in traffic. Someone cuts you off. Your heart races. Your jaw clenches. The anger comes fast—and suddenly, you're not the calm driver you want to be.
Road rage isn't just frustrating. It's dangerous. It affects your judgment, your reactions, and your safety. And in that moment, when you need help most, there's nothing to turn to.
Until now.
When anger hits, your amygdala (your brain's alarm system) takes over. It's fast, reactive, and emotional.
Your frontal lobe—the part responsible for rational thinking and self-control—gets pushed aside.
LobeDrive reactivates your frontal lobe. A quick acknowledgment. A moment to reset. A chance to regain control.
That's the difference between escalation and control.
"LobeDrive" = Lobe + Drive. Use your frontal lobe. Drive smarter.
When frustration rises, activate support with one tap—or use your Bluetooth button. Set up your button
A brief, calming message helps you pause, gain perspective, and regain control.
You choose clarity over irritation. You stay in control. You make better decisions.
Evidence-based psychology (CBT, affect regulation, just-in-time interventions) Hands-free operation for zero distraction Designed specifically for driving
Research shows that targeted psychology interventions can reduce driver anger by 35–50%.1 That means fewer impulsive decisions, better focus, and safer driving.
Cognitive Behavioural Therapy (CBT) — Challenge anger-fueling thoughts in real-time.
Cognitive Regulation — Pause before reacting and regain emotional control.
Just-in-Time Interventions (JIT) — Support delivered exactly when it matters most.
Instant clarity when irritation spikes
Sharper focus when distractions arise
Safer choices when emotions run high
Lasting skills that improve with each drive
I built my first safety innovation for one of the most dangerous jobs: hazardous loading operations for truck drivers.
LUPNUMBER® has trained over 1 million drivers all over Europe and helped companies reduce safety incidents. That work has saved lives.
When I learned about the psychology of road rage and the lack of real-time tools to help drivers, I knew I could build something meaningful again.
LobeDrive is my next mission: bringing evidence-based safety tools to everyday drivers facing one of the most common sources of stress and danger—traffic.
LobeDrive is currently in private beta. Join the waitlist to get early access, updates, and a chance to shape the future of safe driving.
Yes. LobeDrive is designed with safety as the top priority. All interactions are hands-free or require a single tap on a large button. Audio messages are brief and do not require visual attention.
No. All messages are stored locally on your device, so LobeDrive works anywhere.
LobeDrive will launch first on iOS. Android support is planned for later.
No. LobeDrive is a supportive tool based on therapeutic techniques, but it's not a substitute for professional mental health treatment.
Pricing will be announced closer to launch. Early waitlist members will receive special offers.
