Drive safer with instant support when traffic stress hits.

Real-time support that keeps you focused and safe while driving.

Designed for one thing: helping you drive safer.

Anger management for drivers

You're stuck in traffic. Someone cuts you off. Your heart races. Your jaw clenches. The anger comes fast—and suddenly, you're not the calm driver you want to be.

Road rage isn't just frustrating. It's dangerous. It affects your judgment, your reactions, and your safety. And in that moment, when you need help most, there's nothing to turn to.

Until now.

Your brain on road rage.

Brain during road rage
Calm brain

When anger hits, your amygdala (your brain's alarm system) takes over. It's fast, reactive, and emotional.

Your frontal lobe—the part responsible for rational thinking and self-control—gets pushed aside.

LobeDrive reactivates your frontal lobe. A brief pause. A moment to breathe. A chance to think before you react.

That's the difference between escalation and control.

"LobeDrive" = Lobe + Drive. Use your frontal lobe. Drive smarter.

How and Why it Works

Press button

1. Press the button

When frustration rises, activate support with one tap—or use your Bluetooth button.

Listen and regulate

2. Listen & regulate

A brief, calming message helps you breathe, gain perspective, and regain control.

Drive safer

3. Drive safer

You stay focused. You stay calm. You make better decisions on the road.

Built on science

Built on science
  • Evidence-based psychology (CBT, mindfulness, just-in-time interventions)
  • Hands-free operation for zero distraction
  • Designed specifically for driving

Proven to Reduce Anger. Designed to Keep You Safe.

Research shows that targeted psychology interventions can reduce driver anger by 35–50%.1 That means fewer impulsive decisions, better focus, and safer driving.

What powers LobeDrive:

Cognitive Behavioural Therapy (CBT) — Challenge anger-fueling thoughts in real-time.

Mindfulness CBT — Pause before reacting and regain emotional control.

Just-in-Time Interventions (JIT) — Support delivered exactly when it matters most.

LobeDrive brings you:

Instant calm when traffic stress hits

Sharper focus when distractions arise

Safer choices when emotions run high

Lasting skills that improve with each drive

From Industrial Safety to Driver Psychology

Hi, I'm Jakob.

I built my first safety innovation for one of the most dangerous jobs: hazardous loading operations for truck drivers.

LUPNUMBER® has trained over 1 million drivers all over Europe and helped companies reduce safety incidents. That work has saved lives.

When I learned about the psychology of road rage and the lack of real-time tools to help drivers, I knew I could build something meaningful again.

LobeDrive is my next mission: bringing evidence-based safety tools to everyday drivers facing one of the most common sources of stress and danger—traffic.

Be among the first to drive calmer.

LobeDrive is currently in private beta. Join the waitlist to get early access, updates, and a chance to shape the future of safe driving.

Frequently Asked Questions

Yes. LobeDrive is designed with safety as the top priority. All interactions are hands-free or require a single tap on a large button. Audio messages are brief and do not require visual attention.

No. All messages are stored locally on your device, so LobeDrive works anywhere.

LobeDrive will launch first on iOS. Android support is planned for later.

No. LobeDrive is a supportive tool based on therapeutic techniques, but it's not a substitute for professional mental health treatment.

Pricing will be announced closer to launch. Early waitlist members will receive special offers.